The revolutionary tourism campaign of the Gold Coast costed us $180,000 Australian Dollars to launch. So what did Mayor Tom Tate give to the people of the Gold Coast? A Big, Red, Dot. This dot is now the face of Gold Coast Tourism, Business Gold Coast, Gold Coast Arts Centre, Broadbeach Alliance, Connecting Southern Gold Coast and Surfers Paradise Alliance.
You’re looking at the new logo of the gold coast, and that’s one expensive grammar symbol to which I know that I am not the only local infuriated. It confuses me why the Mayor chose this to represent the Gold Coast as a whole, because I can see no symbolism as to how it relates to the gold coast. Previously, the gold coast symbol was a blue and gold logo that represented our famous luxuries of the sun, sand and surf, and now we have a red full-stop symbolising ‘the end’ with the urgency of the colour red.
The Gold Coast has so much more to offer than a red dot. Take for example, our most known landmarks and recreational areas. We have Surfers Paradise, known for a place where the city meets the sea in a luxurious way. When I go to the city sitting at college all day or working, on my lunch break I walk barely two minutes and I’m eating fish and chips on the beach. It’s something that many cities cannot offer. At Surfers Paradise, there is many tourist attractions like jet-skiing, surfing lessons, The Wax Museum, Infinity the illusion walk-through, The Haunted House a creepy walkthrough of screams and terrors, Ripleys Believe it or Not which shows some of the strangest artefacts of the world and the adrenalin park which includes a Giant Slingshot larger than some of the skyscrapers where you climb into a ball and it shoots you into the air.
If you feel like the sound of that is a little too much for you, there is many theme parks on the Gold Coast including Dream World, White-water World, Wet’n’Wild, Movie World, Sea World and Currumbin Wildlife Sanctuary. This gives you the opportunity to experience family fun as well as see a range of animals such as Tigers, Dolphins, Koalas, Crocodiles and even feeding Kangaroos!
It all sounds like fun, but when you have finished exploring the coastline, check out the Hinterland for the real magic. Mount Tambourine is a beautiful place where exquisite wineries, restaurants and even fairy and grandfather clock shops can be found. The place is called for a day trip where you can relax here sip some wine and see the amazing view from the mountain.
South of Tamborine is Springbrook, the most beautiful place you’ll ever see. This place is known for being the set for many famous television programs such as Terranova. With magical waterfalls to go swimming and caves of glow worms, this would be the best bush-walk you’ve ever had, even if you hate nature like me.
With the Commonwealth Games coming in 2018, I really hope the rest of the world doesn’t take the red dot too seriously, because the Gold Coast is the most beautiful place in the world, and I’d hate to see my loved city receive less than what it deserves.
Emmaleyce, Proud Gold Coaster